下楼就能买非洲好物！长沙7-11便利店成非洲好物驿站

The Hunan Provincial Department of Commerce recently announced that the second Quality African Products Online Shopping Season has commenced, with 7-Eleven convenience stores across Changsha's main urban area serving as African product sales centers. These stores have set up dedicated zones showcasing distinctive African goods, bringing high-quality African specialties into residents' everyday lives.

湖南省商务厅近日获悉，非洲好物网购季第二季已经开启，长沙主城区的7-11便利店成为非洲好物驿站，集中设立非洲特色产品专区，让优质的非洲特产走进居民的日常生活。

On May 13, the 7-Eleven store located at the Friendship & Apollo Group headquarters building in Furong District, Changsha, stood out with its creative design themed around "Finding Quality African Products in Hunan". The design attracted much attention and stirred eagerness among passersby to step inside and explore the wonders of African products. Inside the store's African specialty display area, there are various products such as coffee, aloe gel, perfume, wine, nuts, and chili sauce, with prices ranging from several yuan to dozens of yuan.

5月13日，位于长沙市芙蓉区友阿总部大楼的7-11便利店，以“湘”遇“非”凡好物为主题打造的创意设计，颇为引人注目，让人迫不及待想要推门探索来自非洲大陆的奇妙好物。店内的非洲好物精选陈列区，有咖啡、芦荟胶、香水、葡萄酒、坚果、辣椒酱等各类非洲特产，售价从数元到数十元不等。

Huang Xinchao, general manager of the Hunan Friendship & Apollo Convenience Store Management Co., Ltd., noted that 7-Eleven stores currently offer more than 40 African specialty products. Most of the products are cost-effective and popular among consumers, resulting in promising sales. In five 7-Eleven theme stores near the bustling Wuyi Business District, tasting events for African coffee and wine are also being held, allowing customers to experience the products before making a purchase.

湖南友阿便利超市管理有限公司总经理黄新超介绍，目前7-11便利店一共上架了40余款非洲特产，产品大多性价比很高，获得了不少消费者的青睐，销售情况乐观。在五一商圈附近的5家7-11主题门店，还安排有非洲咖啡、葡萄酒的试喝活动，让消费者先体验再购买。

Hunan Dayan Information Technology Co., Ltd., a company specializing in trade with Africa, primarily assists Chinese enterprises in exploring the African market and helps South African brands enter China. The company has cultivated the imported brand "Qiu Zhang Ma Tou (Chief's Wharf)" and is one of the suppliers for the African specialty products featured in 7-Eleven convenience stores. "The African specialties we supplied this time are mainly all-natural health  products, including tea, aloe gel, and wine," said Luo Caining, head of public affairs at the company. "Previously, our imported African specialties were mainly sold through e-commerce platforms. This collaboration with convenience stores represents a breakthrough for us in establishing offline sales channels." 

湖南达言信息科技有限公司是一家对非贸易企业，主要服务中国企业“出海非洲"与南非品牌“进入中国”，并孵化了“酋长码头”自非进口品牌，是此次7-11便利店非洲好物的供应商之一。“公司此次供应的非洲特产，主要是一些纯天然的健康产品，包括茶叶、芦荟胶、葡萄酒等。此前，公司进口的非洲特产，主要是通过电商平台销售，而此次通过与便利店的合作，让公司实现了线下销售渠道的突破。”公司公共事务负责人罗婇宁说。