2024年湖南旅游总收入破万亿元 文旅业成全省第4个万亿产业

A meeting of directors of Hunan provincial culture and tourism authorities was held in Changsha on January 8, 2025. According to the conference, Hunan saw more than 700 million tourist trips in 2024, with its tourism revenue exceeding one trillion CNY. This marked that the cultural and tourism sector has developed into Hunan's fourth one-trillion-CNY industry.

1月8日，2025年湖南省文化和旅游局长会议在长沙召开。会议公布，2024年湖南省接待游客超过7亿人次，旅游总收入突破1万亿元，文旅业成为全省第4个万亿产业。

In 2024, Hunan has made remarkable achievements in high-quality development in various fields. Taking the advantage of hosting the third Hunan Tourism Development Conference, Hengyang rolled out 86 key projects with a total investment of 75.3 billion CNY. A variety of activities held in the province have achieved extensive influence, including the first National Showcase of Playlets and Sketches, the 8th Hunan Art Festival, serial activities marking the 50th Anniversary of the Archaeological Excavation of the Mawangdui Han Dynasty Tombs, and Hunan Red Tourism Cultural Festival. Continuous progress has been made in the linkage reform of the museum system across the province. Hunan has yielded fruitful results in supporting the project to trace the origins of Chinese civilization and the fourth national survey of cultural relics. The Shanhai App, a digital cultural heritage platform, was launched, with the peak number of daily active users surpassing 700,000. A development plan has been implemented to expand cultural creative and tourism sectors, and the operating income of cultural tourism enterprises above the designated size increased 12% year on year during the January-September period. Four tourism projects were included in the third batch of national nighttime cultural and tourism consumption clusters. In 2024, Zhangjiajie topped among non-provincial capital cities across the country in the number of inbound trips. Fenghuang Ancient Town was successfully granted a 5A rating. Shibadong Village was honored as a "Best Tourism Village" by the United Nations World Tourism Organization (UN Tourism).

2024年，湖南省文旅业高质量发展成效在各领域全面显现。第三届湖南旅游发展大会助推承办地衡阳市铺排重点项目86个，总投资753亿元。首届全国小戏小品展演、第八届湖南艺术节、马王堆汉墓考古发掘50周年系列活动、湖南红色旅游文化节等活动影响广泛。全省博物馆“省市联动”体系改革持续推进，中华文明探源、第四次全国文物普查成果丰硕；数字文博大平台“山海”App上线，日活跃用户峰值超过70万。实施文化创意旅游产业倍增计划，1至9月全省规模以上文旅企业营收同比增长12%。4个项目入选第三批国家级夜间文旅消费集聚区。张家界市全年接待入境游客人次领跑全国非省会地级城市，凤凰古城成功创建国家5A级旅游景区，十八洞村被联合国旅游组织评为“最佳旅游乡村”。

According to the conference, this year Hunan will continue to focus on building a cultural powerhouse and a world-class tourist destination, and further deepening cultural institutional mechanism reform. The province will continue to deepen the reform of state-owned performing art troupes, formulate a proposal of promoting high-quality cultural resources to grassroots communities, and further promote the linkage reform of the museum system across the province. Hunan will center on the integration of culture and tourism as well as culture and technology, and develop a batch of platform projects with distinctive cultural tourism features and strong driving force. The province will work with universities to establish a research institute on sci-tech innovation in intangible cultural heritage. A three-year action plan on cultural tourism metaverse will be launched. Additionally, measures will be taken to build ten demonstration zones for the protection and utilization of historical and cultural heritage.

会议透露，今年，湖南将继续锚定建设文化强省、世界旅游目的地目标，全面深化文化体制机制改革。持续深化国有文艺院团改革，制定优质文化资源直达基层机制方案，进一步推进全省博物馆“省市联动”体系改革。聚焦“两个融合”，重点建设一批文旅特色鲜明、对技术和产业带动性强的平台项目，联合高校设立“非遗科技创新研究院”，启动实施《文旅元宇宙三年行动计划》，打造全省十大历史文化保护利用示范片区。