中国人的“火辣”致富经？长沙这对小夫妻来解密

Xiao Shenglan and his wife He Xiaozhen, both born in 1987 in Ningxiang City, are committed to pioneering the development of the local pepper industry with new ideas and sale channels.
肖胜蓝、贺小贞夫妻1987年出生于湖南省宁乡市，他们致力于以新思路、新的销售渠道开拓当地辣椒产业的发展。

After knowing that Hunan Province lacks local pepper supplies in winter because of its unfavorable weather conditions, the couple put their focus on cultivating overwintering pepper plants.

在了解到湖南因冬季气候条件不利，本地辣椒供应短缺后，这对夫妇将精力集中到了培育越冬辣椒植株上。

In terms of breeding, they cooperated with research institutes and agricultural experts to sort breeds, cultivate plants and explore disease resistance methods.

围绕育种，他们与科研机构及农业专家合作，进行重新选种、学习种植技术并探索防治病虫害的方法。

Through their unswerving efforts, the overwintering pepper cultivation has been developed and widely applied in Huaminglou Township administered by the city.

通过不懈努力，他们的越冬辣椒得以育出，并在宁乡市花明楼镇得到广泛应用。

To boost sales, Xiao Shenglan in 2020 tried turning to social media platforms and promoted the pepper with his self-made short videos, which made them rake in an unexpected turnover of 100,000 yuan in the first week. This successful attempt has inspired the couple to share the planting and sale experience to others.

为促进销售，肖胜蓝在2020年尝试借助社交媒体平台，拍摄短视频推广自家的辣椒，在第一周就意外获得超10万元的营业额。这次成功极大地鼓舞了夫妻俩的信心，他们还将种植销售经验分享给身边的人。

Up to now, the pepper industry and the related industries in the town is able to earn 20 million yuan (about 2.7 million U.S. dollars) of total annual output value, with more than 200 people being brought along to the industry.

目前，花明楼镇辣椒全产业链年总产值超过2000万元(约合270万美元)，并带动200多人就业。